KOTCHA'S STORY

or the story of how the knowledge born in Kaptagat reached runners everywhere — and how we’re redefining running as a team sport.
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We’re on a mission to make society physically, mentally, and socially healthier through the power of running.

 We're done with training that feels lonely, uncertain or trapped in 12-weeks fixed plans.
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It's time to bring back what running is really about: joy, connection and growth.

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End of 2024
The ENCOUNTER
At the heart of Kotcha are three builders obsessed with apps and in love with running. Ben, a product expert and multi-marathoner frustrated with the apps available; Dim, an experienced marketer who’s seen how running can change lives; and Mac, an innovative builder and believer in tech for good.
The CHRISTMAS
BUILD
We had no roadmap, just belief. We worked through Christmas, designing screens and refining the vision. It wasn’t about an app. It was about reimagining how people experience training so they feel guided every step of the way. And we knew exactly where to go to find the guidance expertise.
January 2025
The MOONSHOT
We managed to get a meeting with the team of Eliud Kipchoge, the marathon legend. Ben drove seven hours to the Netherlands with one deck, 26 slides and a single shot to make it count. Three hours later, it clicked.
February 2025
The TREES
Kaptagat, Kenya. We met Eliud Kipchoge, his coach Patrick Sang, and the team at their training camp. What connected us instantly was a shared vision of what running truly means. Growth, joy and belonging. That day, we found our final co-founder. To seal it, we planted together trees in the camp.
Kaptagat Camp in Kenya, meeting with Eliud 5Meeting Tree
April 2025
The CRAFT
We started building the product. Right after the London Marathon, we met again with Eliud Kipchoge and Patrick Sang to review our first designs and ideas.
Working session with Patrick Sang 2 & Ben, CEO of Kotcha 1
Summer 2025
The PROOF
From Kaptagat to the city streets, Kotcha has been shaped and tested by more than a hundred everyday runners.
Group of runners
Fall 2025
The STARTING LINE
Now, we stand just beyond the start line. This is the first stride. It is not a sprint. It’s a marathon. And we’d be proud to have you running beside us.
Runners helping each other
Meet Kotcha's founding team
Join US
Co-built with the NN Running Team
Founded in 2017 by Global Sports Communication and supported by NN Group, the NN Running Team is the world’s first professional running team, uniting many of the planet’s best long-distance athletes under one banner. The team provides its runners with world-class coaching, medical care, and performance support, while promoting values of teamwork, resilience and excellence.
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN
WHAT WE BELIEVE IN

RUNNING IS A 
‍TEAM SPORT

The day you bought your first shoes.
The day you put them on.
The day you went out for the first time.

The day anything was possible.
The day you grew wings.
The day you felt alone and free and free to be alone.
The day you had your first side stitch.
The day after that, the uncertainty.
The day you installed one app, and then another,
The day you felt your wings fail.

Running is easy. Until the day.
Until the day you need support,
Because you don't run so fast anymore,
Because you feel too lonely.
Because freedom is getting in the way,
Because aches and pains are becoming excuses.
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That day, you need someone to support you,
to train you, to push you to your limits.
A friend. A group. A team.
And that's exactly what Kotcha is.
To stay free, you need community.
To feel like you're flying when you run, you need company.
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Because you can run against yourself, and run with others.

Because we want you never to run alone again.
Because running is a team sport.

Join THE TEAM